YouTube is the solution to a fulfilling life

The fulfilment you're searching for isn't found in escaping tension.

It's found in choosing the right tension.

Most people have this completely backwards.

They think that life is about grinding away at a job you hate, making a ton of money, retiring early, and then spending the rest of your days on a beach with a pina colada and zero responsibilities.

Big mistake.

As Viktor Frankl put it:

But I have some good news:

We live in a generation where finding this worthwhile, freely chosen task has never been easier.

And it all comes down to one word:

YouTube.

Why?

Well, that's what I'm about to tell you.

Viktor Frankl's Blueprint for Meaning

If you haven't read "Man's Search for Meaning" by Viktor Frankl, go read it now. It's transformative.

Many of the ideas in this newsletter are based on this book.

Who was Frankl?

He was an Austrian psychologist who survived 3 years in Auschwitz during World War 2.

During this unimaginable horror, he developed his most powerful idea: logotherapy.

It's a form of psychotherapy based on the concept that our primary motivation as humans is to find purpose and significance.

Many of the theories around logotherapy have had a huge impact in the way I think about the work that I do.

According to Frankl, there are three components of meaning:

• Purpose: Work or creation that actually matters

• Freedom: The ability to choose your own path

• Responsibility: Owning your choices and responses

Let's break down his theories around each component.

The Existential Vacuum

Most of us are trapped in what Frankl called the "existential vacuum."

It's a profound emptiness that comes from living without meaning.

This condition emerges when we lack a clear purpose, lose connection with our values, and spend our days just going through motions.

Sound familiar?

There's a reason for this:

The conventional career path is literally designed to create this "existential vacuum."

Disconnection from purpose

In typical 9-to-5 jobs, you rarely see the impact of your work.

You have no idea how your efforts serve any meaningful end.

Work gets chopped into specialised tasks that separate you from visible progress, turning potentially meaningful creation into mechanical production.

Since your first day of school, your brain has been programmed into a machine, with its only purpose being to fulfill the task it was assigned that day.

But humans aren't built for this. We're autonomous beings.

The illusion of freedom

In conventional workplaces, the freedom Frankl identified as essential to meaning barely exists.

Rigid schedules and procedures control not just when you work but exactly how you perform tasks, leaving zero room for personal expression.

Even small expressions of individuality (your desk decorations, communication style, or work approach) are frequently discouraged in the name of "professionalism" or "consistency."

This constant external control creates what Frankl would recognise as psychologically damaging.

You experience yourself as an object rather than the subject of your own life.

And while you're technically "free" to leave, financial necessity creates invisible handcuffs that maintain the illusion of choice while eliminating genuine autonomy.

But this freedom is precisely what Frankl found essential for meaning.

Loss of responsibility

Corporate structures deliberately distribute responsibility to minimise individual accountability, directly contradicting the third pillar of Frankl's meaning framework.

When tasks pass through multiple departments and require countless approvals, no one feels truly responsible for outcomes that matter.

This lack of responsibility also explains how corporate employees participate in ethically questionable practices while maintaining their self-image.

The organisational hierarchy shields them from the full weight of responsibility that Frankl understood as essential to meaningful existence.

Now we understand the problems with the conventional path that traps so many of us.

But what's the solution?

That's where I believe YouTube comes in.

YouTube as the Solution for Meaning

Unlike conventional careers where your role is defined by others, YouTube gives you complete creative autonomy.

You choose what you create, your content style, and your schedule.

This freedom to select your "freely chosen task" is exactly what Frankl identified as essential for fulfilment.

Whether you're passionate about philosophy, cooking, technology, or storytelling, YouTube allows you to build a creative practice around your own interests, rather than someone else's.

Productive tension

YouTube creates what Frankl would recognise as "necessary tension" through its immediate feedback mechanisms.

Every video becomes an experiment where viewers' responses (views, comments, likes, subscriptions) provide real-time information about what resonates.

You're constantly analysing, adapting, and implementing new learnings into each video.

This feedback loop generates productive struggle that contrasts with traditional workplaces where feedback is often delayed, filtered, or disconnected from your actual contribution.

Ownership and responsibility

On YouTube, responsibility can't be diffused across departments or blamed on management.

Your channel's success depends entirely on your decisions, creativity, and persistence.

There's a direct relationship between your efforts and outcomes.

Transcending the self

Perhaps most aligned with Frankl's philosophy is YouTube's capacity for meaningful human connection.

By creating content that helps, inspires, or entertains others, creators naturally engage in what Frankl called "self-transcendence."

This is where you find meaning by serving something beyond yourself.

Unlike isolated corporate work, YouTube success requires making a difference in viewers' lives, whether through education or entertainment.

Accessibility

What makes YouTube revolutionary is its accessibility.

This is why I believe it's the solution for everyone to achieve more fulfilling lives and why we live in the greatest generation of all time.

Previous generations had limited pathways to meaningful work that combined creative freedom, audience connection, and ownership.

Publishing required gatekeepers.

Broadcasting demanded institutional backing.

YouTube has democratised this access, requiring only a camera and an internet connection to begin. Two things that all of you reading already have.

This means anyone can start the journey toward more fulfilling work regardless of credentials, connections, or capital.

It won't be easy.

But I don't believe the meaning of life is to make it an easy one.

It's about creating the right kind of tension for a life of purpose and fulfilment.

YouTube gives every single one of us the ability to do this.

Now, get creating.

If you're interested in working 1-on-1 with me, then fill in this questionnaire and I will contact you directly.

See you next Sunday,

Rory